The BMW site is located on a prominent road in the Eastrand and access to the site is shared with an adjacent retail development. The position of the retail building is pushed to the back of the site with the parking component in front of the development. The intention was to create a distinction between the retail development and our dealership and thus decided to position the building as close to the busy North Rand Road as possible. We also raised the building on a platform to be able to see past parked cars and into the showroom, this enabled public to view the premium vehicles in the showroom from the busy road. The success of motor showroom lies in the meticulous planning of the various intertwined functions and proportions into a perfect puzzle. Each functions position is integral to the dealer’s daily business operations and if this puzzle works well, the business can work efficiently to provide a premium service to a premium brand client. New car sales are driven by drawing in service clients into the showroom, and so the parts retail and service advisors’ position was placed in the heart of the building. Thus, no matter in which direction the user was headed – they would be able to see enticing showroom vehicles anywhere and everywhere. The BMW architectural principles embody a few simple design guidelines, one of which is to create the main showroom volume by use of a series of white planes in orthogonal directions and seemingly floating. These principles ensure a design which is simple, elegant and showcases the vehicles in the showroom. The vehicles are stacked in a road formation parallel to the main road as if the user is walking on a sidewalk next the road when visiting the showroom. The play on scale and volume in the showroom area also places emphasis on this road like vehicle formation. The building is designed to create seamless symbiotic relationships between the brands whilst sharing service and other functions. The Motorrad (motorcycle) client being different to the typical vehicle client meant that the workshop component is never a back of house function and was design as such. Motorcycles are driven into the building, captured on the system and driven past the motorcycle show area and into the workshop which forms part of the showroom. The showroom transforms on weekends for biker’s meets by means of opening the glazed partition to reveal the pergola extending into the outdoors creating seamless transition into a casual socializing space for bikers.